Audio watermarking is an active technology that requires the content owner to insert a unique code in each piece of content for monitoring. Watermarking allows the content owner to monitor both where their content is being used and who’s content is being used. Watermarking is used by music libraries to identify music within programming and advertisements, advertisers to determine which broadcaster has aired their spot and music creators to track piracy.

Mediaguide offers a low-cost audio watermarking solution that operates in both an on-line and off-line environment. Mediaguide’s customized encoding software operates in Windows, Mac and Linux environments and is designed to allow the content owner to batch encode large volumes of works.

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