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Mediaguide has developed and operates the most technologically advanced broadcast monitoring and reporting system in the world.
Mediaguide's patent-pending monitoring technology uses a network of computers to electronically "listen" to nearly 2,500 radio and television stations across the country, and automatically identifies programming as it plays -- independently, quickly, accurately and definitively. This eliminates manual tracking and processing, and does away with unreliable self-reporting techniques.
Mediaguide's monitoring technology operates directly on the content, and hence requires no watermarks or modification before release. Nothing is embedded, inserted, or added to the content; and no equipment or infrastructures are required from content creators, distributors or broadcasters. In fact, broadcasters don't even know that their signals are being monitored, because the system actually "listens" to the stations electronically-much the same way the human ear hears it.
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