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The music industry faces both challenges and opportunities. New delivery platforms have changed the way performers, producers, songwriters, managers and record labels must approach their business as Internet streaming and downloading now co-exist with radio as a means for fans to discover and experience music.
With multiple points of fan exposure and consumer impact, it is essential that artists, labels and radio programmers have timely, accurate and valid information about what is being played over the college, non-commercial and commercial airwaves.
For even with online communities, those fans and consumers still live in physical markets where radio is able to drive connections between the music and the listeners.
With a monitoring network that includes nearly 2,500 radio stations in the U.S. and crosses college, non-commercial and commercial formats, Mediaguide's automated monitoring technology identifies songs within seconds of their airing and its reporting systems can support the entire lifecycle of music promotion, artist discovery and development.
For those who need to know what's playing, where and how often, Mediaguide has the solution.
Click on the links below to find out how Mediaguide is helping the music industry.
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