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Leveraging the Internet, wireless platforms and other new technology applications, interactive consumer services are radically changing listening and buying habits of music consumers everyday. However, as more of these services come to market, differentiation becomes increasingly difficult and ever more urgent.
Mediaguide was formed specifically to address this challenge for YES, Inc., one of the most exciting and compelling interactive consumer services in the market today. Today, Mediaguide's music airplay information powers the YES consumer service, which is changing the way listeners experience - and interact with - their favorite radio stations across the US. At the same time, it's helping to build listener loyalty and drive new revenue streams for radio stations.
In addition, various online music sites are using Mediaguide airplay information to differentiate their services, thereby growing sales and subscription bases. By including Mediaguide music charts and station playlists from the top radio stations in the US, online music sites are improving the consumer experience by, for example, helping shoppers identify and buy the very music they hear playing on their favorite radio stations.
Today, in spite of the many new music offerings for consumers, broadcast radio remains the primary vehicle through which most consumers discover new music. Furthermore, most consumers associate their favorite radio station with the music they most want to purchase and own. With Mediaguide airplay information, interactive consumer services can leverage the relationship between radio airplay and music sales to differentiate their offerings and, more importantly, improve their top and bottom lines.
Please contact Mediaguide today to learn more about how to enhance your interactive consumer service with Mediaguide airplay data.
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