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The battle has never been fiercer. General Managers and Sales Managers need new tools for uncovering new sales opportunities, and evaluating who is advertising on competitive stations.
AirSmart™ tracks advertising for station, local and regional campaigns in 25 of the top U.S. markets, and national coverage in more than 200 markets--on nearly 2,700 stations.
AirSmart™ listens to your competition, 24x7, 365 days a year. Information is automatic, fresh and timely--not weeks or months after the fact. So you can find out, today, which advertisers are buying time--and act to get a piece of the pie.
Marketing Architects is the exclusive distributor of AirSmart™ to radio stations in the U.S. To find out more about or to gain access to AirSmart™, please contact us at airsmart@mediaguide.com.
With AirSmart™, radio station GMs and Sales Managers can:
- Understand what companies and products categories are advertising on radio.
- See exactly who is advertising in your market, on what stations, how much, and at what times.
- Identify new advertisers in your market.
- Generate a list of accounts not buying your station.
- Analyze a station's market share by advertiser and campaign.
- Assess station or group performance compared to competitors.
- Analyze a competitor's spot loads.
- Evaluate advertiser share of voice within its category-to help you connect with prospects and demonstrate benefits of your station's audience.
AirSmart™ uses advertising data provided through Mediaguide SSR capabilities.
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