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With various services available today to discover, measure and track media coverage and impact on TV, in print publications and over the Internet, Public Relations and other professionals have struggled for years to gain the same breadth and depth of understanding of what's said, by whom and when on broadcast radio. Until now.
Mediaguide introduces TalkMonitor, a new service that enables marketing and other professionals to search for key words, phrases and concepts on the top news/talk radio stations in America. Today, public relations firms, corporate PR departments, advertising agencies, radio stations, financial services companies and others are using TalkMonitor to monitor coverage of events, announcements and crisis situations like never before on broadcast radio.
With TalkMonitor, clients specify key words, phrases or concepts, and Mediaguide's solution then goes to work. Each day, clients receive both a detailed report on radio coverage from the previous day and audio samples of the associated broadcast events. Full audio clips can also be provided on request.
For more information on the TalkMonitor service, please contact us at TalkMonitor@mediaguide.com.
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