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Many factors and trends in today's radio advertising marketplace make it virtually impossible for companies to monitor and confirm advertising placement, execution and airplay.
Although advertising monitoring of radio has been discussed for years, it has yet to materialize because the technology has not been sufficiently comprehensive, accurate and actionable. Until now.
Mediaguide's patent-pending monitoring technology uses a network of computers to electronically "listen" to nearly 2,500 radio stations across the country, automatically identifying ads as they air. Mediaguide incorporates this information into a range of products and services that provide Advertisers and their Agencies, Radio Stations and Networks with deep insight into what companies are advertising, what products, how often, in what markets and on what stations--providing the most complete, unbiased and timely picture of radio advertising and bringing greater accountability throughout the entire buy-sell process.
Today, Mediaguide is helping many different marketing professionals, including
- Advertisers
- Advertising Agencies and Media Buyers
- Public Relations Professionals
- Radio Stations/Groups
- Radio Networks
- Competitive Intelligence and Market Research Firms
To learn more about how Mediaguide can help these and other marketing professionals, please contact us.
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