Steve Lubin, CEO of Mediaguide, a leading provider of business intelligence and technology services to the media, advertising and entertainment industries, announced today that “Radio” Joan Gerberding has joined the company as Executive Vice President Advertising Sales. Gerberding brings to Mediaguide four decades of experience in radio station advertising sales and executive management, and in the launch of alternative and digital media start-up and first-stage companies.
"As we focus on our plans to grow Mediaguide to the next level, Joan’s incredible track record of experience in creating visionary strategic growth initiatives in radio and her innovative programs for new and digital media will prove invaluable to our company’s expansion,” said Steve Lubin, CEO of Mediaguide. "We’re delighted to welcome her to the Mediaguide executive team and look forward to her sharing her passion, energy and expertise as we continue to provide unequalled business intelligence and media metrics to our radio and advertiser clients.”
Gerberding’s career in radio began in 1975, when she joined WCOD-FM in Hyannis, MA. as an Account Executive, and by 1979 she had been promoted to VP of the station. In 1980, she joined Nassau Broadcasting Partners as Sales Development Manager and over the next 20+ years, held various senior management positions. In 1982, she was promoted to GSM and subsequently to VP/Sales, Corporate VP and, in 1990, VP/General Manager. In 1995, as an integral part of the executive team that targeted and then purchased strategically placed radio stations throughout the Northeast corridor, Gerberding was promoted to EVP/COO and oversaw the integration of 19 new radio stations into the company’s portfolio. During her tenure, Nassau Broadcasting grew from an AM/FM combo in Princeton, NJ to 21 AM/FM radio stations across three states, with annual revenues that brought Nassau into the Top-25 radio groups in the country.
In 1996 she created and then launched one of the first highly successful unwired radio networks: Jersey RADIO Network. As President of this national sales network, her team was responsible for driving Nassau’s national advertising revenues from $2 million to $10 million in just under four years.
In 2000, Gerberding charted new territory again when she formed Nassau Media Partners, integrating digital signage into retail and commuter venues. As President of this new Nassau division, she won an RFP with the NY/NJ Port Authority and launched a cutting-edge digital signage system in the PATH train stations in NJ and Manhattan, serving over 265,000 commuters daily. Following 9/11, she tackled the integration of digital messaging video walls at the NY Waterway for commuters traveling from northern NJ to Wall Street. Gerberding was one of the first to create and implement an advertising revenue share program for retail digital signage clients across the country.
From 2004 through 2009, Gerberding worked for and consulted with various media companies, including Arbitron, Access 1, Local Focus, DMI Media Networks, iGotcha Media, EyeCam, and more.
Radio Ink Magazine has named her eight consecutive times to their top fifty prestigious “Most Influential Women in Radio” list and, in 2002 she was named both the number one “Most Influential Woman in Radio” and “Broadcaster of the Year.” She has volunteered her time and expertise as a Board member of American Women in Radio and Television and was voted its national President for two years. She has served as a Board member of the Radio Advertising Bureau, co-founder and original spokesperson for the “Mentoring and Inspiring Women in Radio” group (MIWs), a member of the Steering Committee for the Paley Center for Media “she made it” program, and most recently, along with Gloria Steinem, Jane Fonda and a number of other influential female authors, artists and activists, helped to found The Women’s Media Center in New York City.
"Because the radio and advertising industries have witnessed such remarkable changes over the past few years, I believe that Mediaguide is at the right place, at the right time to capitalize on the emerging and absolutely essential need for accountability and proof of ROI for radio broadcasters, brands and other media across the country.” Gerberding said. “This position allows me the opportunity to empower brands and media, especially radio, at a time when it continues to be a vibrant and vital part of our daily lives.
