SeeSpotRun.com announces today the launch of an affordable, self-serve web service that makes broad and deep radio advertising intelligence available to the entire radio community.

“Radio advertising has been in need of true transparency for years, but the data has been too fragmented, too slow or too expensive for most advertisers. When I say transparency, I mean an easy, affordable way for the entire radio community to know what is airing where, and when. This is why we created SeeSpotRun” says Mike Morin, SeeSpotRun’s CEO.

The SeeSpotRun.com service was created through a partnership with Mediaguide Inc., operators of the largest radio monitoring network in the United States, comprised of over 2500 stations in 150 US markets. “We felt the best thing we could do to advance radio was to use our technology to increase the overall transparency of radio ad airplay. We believe in radio as a powerful advertising tool and believe that increased transparency will help build market confidence” said Steve Lubin, CEO of Mediaguide.

The SeeSpotRun.com platform is a month to month service, with no long-term contracts required. It offers subscriptions for as little as $40.00/month for local advertisers with the most expensive subscription being $600/month for complete national data. The data in the system is virtually real-time and enables users to see summary data or drill down to a single occurrence of an advertisement. Key insights provided by SeeSpotRun include:

• Station Logs enabling advertisers to see where their ads ran relative to content and other ads.
• Advertiser Airplay providing comprehensive airplay data across markets and station ownership.
• Competitive Analysis displaying comparative ad data for advertisers in similar categories.
• Audio Archives allowing subscribers to hear competitive ad messaging.

SeeSpotRun.com was not created as a replacement for radio station reporting but as a business tool for advertisers small and large to correlate their advertising investment with business activity. Further, the system provides critical benchmarking data to help advertisers more effectively plan and buy radio advertising based on insight regarding competitive activity.

To subscribe, advertisers just need to sign up at www.seespotrun.com. For a limited time, the site is offering 14 day free trials to give the radio community a chance to become familiar with the service.

SeeSpotRun.com is a simple, self-serve web application that provides affordable, comprehensive radio advertising intelligence to advertisers of all sizes.

Mediaguide uses proprietary, patent-pending digital fingerprinting technology to monitor and measure music and advertisements airplay on more than 2500 college, non-commercial and commercial radio stations in over 150 US markets, real time, 24/7. Mediaguide information provides business insight to record labels, broadcasters and advertisers and fuels broadcast radio content interaction through real-time connection to digital outlets & mobile device applications.