Mediaguide, Inc. in collaboration with Dance Naked Media, Inc. is pleased to announce an agreement that will allow Dance Naked’s Radio DOPLR service to utilize Mediaguide’s data in select radio markets.

Available on barter through Envision Radio Networks, Inc., Radio DOPLR is a subscription-based quarterly research service that provides broadcasters with a measurement and understanding of a station’s performance within its market. “Our mission is to provide the most cost effective perceptual and consumer behavior research”, says Doug Leppky, CEO of Dance Naked Media.

Mediaguide uses proprietary audio digital fingerprinting technology to monitor and measure music and advertisement airplay on more than 2500 commercial, non-commercial and college radio stations in over 150 US markets, real time, 24/7.

“Having the ability to analyze and incorporate Mediaguide’s data together with our perceptual research allows us the opportunity to provide an entirely new and more comprehensive research solution for our subscribers”, comments Leppky. “We are very excited about our new working relationship with Mediaguide and we have been very impressed with their technology. We are rapidly developing an entirely new suite of research reporting as a result of this agreement”, he added.

“Radio DOPLR adds a level of insight to Mediaguide’s music and advertising information that is unmatched “, says Steven Lubin, CEO of Mediaguide. “We are looking forward to working closely with the Radio DOPLR team as they continue to develop this ground breaking service.”

“The idea of using Mediaguide’s robust music and ad tracking service for radio programmers and sales departments and partnering with Radio DOPLR’s perceptual and consumer research to create the ultimate power tool in actionable music and sales data will be the best innovation in 2011 for radio stations” says Envision Radio Networks® President and CEO Danno Wolkoff. “I’m just thrilled that we work with both companies and get to represent the new service in the marketplace.”