According to an announcement today from music and advertising monitoring company, Mediaguide, the Syracuse, NY, MSA market rank #84, is now up and running as part of their radio monitoring network that includes 43 out of 50 states, over 150 markets and 2500+ radio stations.

“In response to many requests for competitive insight by radio stations and advertisers who consider this a vibrant market, as of today, Mediaguide has installed and is operating our monitoring services in the Syracuse MSA©,” commented Mediaguide EVP Advertising Sales, Joan Gerberding.

With a 12+ population of over 643,000, an unemployment rate less than the current national average, and a median household income of nearly $50,000, stations being monitored in the Syracuse MSA include: WBBS, WSEN, WXTL, WUMX, WMCR, WTKW, WFRG, WZUN, WAER, WYYY, WNTQ, WAQX, WPHR, WWHT, WVOA and WSKO. Formats range from AC to Country to CHR to Sports and Classic Rock.

“Mediaguide now monitors 105 stations in six MSAs in New York state,” continued Gerberding. “We will continue to add radio markets as the need for essential competitive music and advertising intelligence for radio grows.” Mediaguide’s AdMonitor, StationMonitor and MusicMonitor use proprietary digital fingerprinting and watermarking technology to monitor and measure advertisement, PSA and music airplay on more than 2500 radio stations in over 150 US markets, real time, 24/7.