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Mediaguide and RadioWave Partner To Offer Broadcast And Internet Airplay Monitoring To Independent Artists
 Mediaguide ArtistMonitor™ and RadioWave Airplay Monitor have teamed up to bring a comprehensive radio information package that covers both offline and online broadcasts for independent artists. For the first time, with a single purchase independent artists and songwriters can know where their music and works are playing, who is playing them and when they are playing them across 2,500 traditional radio stations, including college, non-commercial and commercial radio; and 4,800 internet radio broadcasts, including the complete Live365.com and Shoutcast networks, amongst others.
For artists and songwriters, knowing where their music is making an impact in both the "real" and "digital" communities and amongst the DJs and fans of each is essential to building career success. In addition to the airplay information, artists can also have their music distributed to all of the RadioWave monitored internet stations and receive audience numbers of those who are plugged in during the online broadcast. On the ArtistMonitor™ side, artists will have contact information on all monitored college, non-commercial and commercial stations to allow the artists to target promotion efforts and follow up with stations that play their music.
"We're excited about the partnership between RadioWave and Mediaguide because, for the first time, artists will finally be able to track the full life-cycle of their releases in both the online and terrestrial radio worlds," said Andy Reich, RadioWave Monitor's founder and CEO. "Mediaguide's robust suite of artist products, offered jointly with RadioWave's feature-rich artist services, provides our subscribers with a complete range of airplay tracking tools that will give them the whole radio story."
By visiting either www.artistmonitor.com or www.radiowavemonitor.com, artists and songwriters can access the joint packages that are available for either 13 week campaigns or year-long monitoring. They will then receive access to both the ArtistMonitor and RadioWave reporting systems with a single purchase. The combination of the information is limitless and can add to the power of their independent marketing efforts. Some examples could include:
- Using online audience numbers to build a story for "real-world" gigs
- Mapping tours to offline markets with radio support and contacting online listeners in the upcoming areas
- Driving sales with targeted messages to internet listeners
- Building local market stories by asking online listeners to request songs offline in their areas
- Showing A&R professionals, music supervisors and booking agents the WHOLE song story with airplay stats
"With so much access to new music for fans, the days of artists concentrating on just one area of exposure whether it be terrestrial radio, internet radio or live shows are over, " states Paul E. Wright, Vice President of Music Business Development for Mediaguide. "This combination of online and offline radio airplay information helps to addresses that reality and we are excited to work with RadioWave to give artists and songwriters the tools they need to manage their marketing and promotion efforts."
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Focus Marketing provides unique top radio targets analysis solutions, music career-business focus assessment analysis, information-driven marketing and business plan development and implementation support in order to help its clients focus their "limited" resources on their most attractive opportunities.
The joint analysis from Mediaguide and Focus Marketing uses the same data that is available through Mediaguide's proprietary reporting systems, MusicMonitor™ and ArtistMonitor™ combined with the unique information-driven marketing methodology from Focus Marketing. The new service will help you define your top radio station and radio market targets, the ones that are proven statistically to have airplay in areas that have proven to be supportive of either the artist or genre of the artist.
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With the launch of the A&RMonitor reports within MusicMonitor™ below are upcoming each of the top new songs and albums across the A&R charts that will be available to subscribers.
These are songs and albums that are either listed as self-released or put out under a label that the artists run themselves and for which there are no other artists on the imprint. These represent the most airplay for the most recent chart week, 6/13 to 6/20.
| A&R CHARTS BY SONG: |
A&R CHARTS BY ALBUM: |
Alternative
The Presidents of the United States of America - "Some Postman" - PUSA
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College Variety
Say Hi To Your Mom - Ferocious Mopes - Euphobia
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Active Rock
Glimpse - "Nothin" - Self Released
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Jazz
Michael O'Neill - The Long And The Short Of It - Jazzmo
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Triple A - Commercial
Alana Davis - "The Reaper" - Tigress
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Triple A - Non-commercial
Sodajerk - Sodajerk - Self Released
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The Midwest Music Summit is the premier music festival and conference for the central US. For the first time, the MMS will be held in conjunction with the NAMM Summer Session. This July 21-23 over 300 emerging artists will perform on 30 stages in Indianapolis, IN. Hundreds of interesting, like-minded individuals will participate in thought-provoking panel discussions featuring some of the industry's brightest executives. Deadline for artists to submit music for showcase consideration is May 13. Past performers have included: KRS-One, Ambulance Ltd, Robbers On High St., Juliana Hatfield, Marc Farina, Still Remains, Rhymefest, Burning Brides, Rachel Yamagata, Cat Power, Ice Nine and more.
For more information visit www.midwestmusicsummit.com.
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With over 2,500 radio stations across college, non-commercial and commercial formats, Mediaguide is fortunate to see that some PDs, MDs and DJs are excited about presenting new music. The seven Self-Released songs and albums listed in Early Risers are a few examples of the fact that new music from artists that have decided to strike out on their own can make it onto the airwaves…and Mediaguide is there to listen and report!
Here is a list of the top stations that have supported each of these artists:
Alternative Stations
The Presidents of the United States of America - "Some Postman" - PUSA |
KNDD - Seattle - Tacoma, WA |
Active Rock Stations
Glimpse - "Nothin" - Self Released
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KISW - Seattle - Tacoma, WA |
Triple A - Commercial Stations
Alana Davis - "The Reaper" - Tigress
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KPRI - San Diego, CA |
College Variety Stations
Say Hi To Your Mom - Ferocious Mopes - Euphobia
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WDBM - Lansing-East Lansing, MI |
Jazz Stations
Michael O'Neill - The Long And The Short Of It - Jazzmo
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WBFO - Buffalo, NY |
| Sodajerk - Sodajerk - Self Released
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WYEP - Pittsburgh, PA |
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LiveWire Musician is an online contact management solution dedicated to independent artists. The service makes it easy for you to find contacts and store your information in your LiveWire Musician account. In addition, they offer you a resource section where you can find a list of other company's directories, sites, and services that you may find useful.
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Excerpt reprinted from Mark Ramsey, Founder and President of Mercury Radio Research
Written by Mark Ramsey
June 17, 2005
Building Brands with Word-of-Mouth
From MediaWeek via the Word-of-Mouth Marketing Association:
MediaWeek UK's Andy Fry writes about how hot brands can pop out of nowhere on the power of word of mouth. Interesting patterns emerge about which types of products are most successful.
Look for:
- Products that serve well-linked communities, such as kids' shows that are talked about in preschools
- Products that attract visible insiders, such as the DJs that first showed the iPod to club kids; or
- Products that are natural connectors such as eBay or social network web sites, which are fundamentally about making introductions.
[Read More]
So for your radio station, this means to maximize buzz you must:
- Build, serve, and connect with communities of listeners whose interests intersect with what your station provides. Go deep in these communities and word will spread.
- Target well-connected insiders. Not necessarily your station's biggest fans but folks who are well-connected to lots of other folks in your potential audience. Think about this one.
- "Make introductions" with everything you send out. Direct mail, email, etc. Everything should have a "send a friend" or "share with a friend" feature. This will exponentially increase your station's news
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…from Paul E. Wright, Vice President, Music Business Development, Mediaguide
SMALLER & SMARTER
The quick lessons that Mark Ramsey gives on spreading a radio brand by word-of-mouth also applies to artists and those who want to discover and support them. One of our goals with our upcoming launch of A&RMonitor is to provide cost-efficient, direct insight into artists that are already making an impact within their market and, possibly, across their region or the nation.
Whether you are a label looking for an artist to sign, a music supervisor looking for a song to include in a show, advertisement or branding campaign, or a distributor searching for labels to add to your roster, partnering with an artist who has already shown hard work to establish a fan-base is a great beginning to a good working relationship.
From the artists' perspective, such a display of existing success can provide more credibility and leverage in establishing that relationship because you are entering it with a market that is already beginning to emerge. It is for that reason, we partnered with RadioWave to bring Internet radio airplay information to the independent artist…so they could know their whole airplay story.
As Ramsey wrote "to build buzz you must build, serve, and connect with communities of listeners whose interests intersect [with your own]." That idea holds not only for the artist who is proving his ability to begin building a loyal fan base, but also to the label, music supervisor or distributor who may want to expand it.
In some cases, the artist may need to convince a booking agent they can fill a room or a radio station that the listeners will respond well. In other cases a label or music supervisor will need to determine if the artist fits their roster or project. In either case more information leads to better decisions.
A couple recent examples of how such information could be applied include:
| Artist - Album - Original Label |
Announcement |
Airplay |
| Xavier Rudd - Solace - Salt X. (Own Label) |
Foundations/Universal Music distributed a new enhanced version of Solace on behalf of Xavier's label Salt.X Records on June 7 |
Consistent airplay across Triple A, College and Jazz stations |
| Townhall - American Dreams - Self Released |
Album to be re-released nationally under the 33 Street / Iguana moniker on June 28 |
Consistent airplay across Non-commercial Triple A and college, combined with relentless touring |
Targeted marketing has been successful across various industries for a reason - because it brings products that the market already likes right to their doorstep. In music, young artists can target their art to those ears that are ready to welcome them.
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