Mediaguide’s AdMonitor suite is the most current and comprehensive source of broadcast radio advertising intelligence available today. The Mediaguide network, monitoring 2,500+ stations in 150 Arbitron MSAs©, is the largest and most robust “over-the-air” radio monitoring network. We offer a suite of advertiser services that include Ad tracking, competitive information analytics and speech recognition technology for tracking live reads. Mediaguide's commitment to technology enables us to cost effectively serve more customers with more insight on more stations, markets and advertisers.

Radio is the only thing we do and it shows. Mediaguide’s ownership, independent of any radio advertising industry stakeholders, ensures an unbiased perspective in all we do. As a media intelligence firm that is focused on radio only Mediaguide's ongoing commitment to product development, innovation and customer service surpasses that of companies for which radio is only a small segment of their overall business. We can easily track national, regional and even local advertisers, putting the most current, meaningful data right at your fingertips.

Benefits

Advertisers and advertising agencies have access to information that facilitates more intelligent planning, enables more informed buying, and allows for pro-active account management…resulting in better efficiency, effectiveness and ROI on their radio advertising campaigns. Each of the AdMonitor service offerings deliver value by answering key questions that impact campaign effectiveness. Did the spot run? Did it run in the right daypart? Did the entire flight get on-air? Were any spots missed?

Competitive Insight

• Category reports that enable strategic benchmarking against key competitors by:
  • Market
  • Station
  • Format
  • Date and daypart mix
• Real-time intel on ad occurrences for thousands of advertisers at the date, time, market and station level
• Brand level granularity for more effective analysis of multi-brand companies
• Station logs to analyze ad context, including music, content, and placement of ads within dayparts and clusters
• Summary charts depicting top advertisers and trends within markets, stations and categories

Ad Tracking

• Fingerprint, watermark and spoken word technologies meet varying types of ad tracking requirements
• Ad occurrence data for specific ads or campaigns
• Data feed for import of information directly into planning or analytics tools
• Detailed information at the market, station, date and time level